Privacy Policy

How we manage and protect information about you

Newbridge House collects information about you to help us give you the best possible care.

Our aim is to maintain full and accurate records of the care we provide for you and keep this information confidential and secure.

This section is about data protection, confidentiality and information security. It also tells you how you can access information relating to your healthcare.

What information do we collect?

We collect information about you such as your name, address, GP and contact details alongside any health-related information required for the delivery of health care services. This will enable us to provide the appropriate care and treatment that you need. We also collect information to help our equality and diversity monitoring.

This information may be recorded in writing (i.e. in your medical notes), or electronically on a computer, or a mixture of both.

When you arrive for an admission, staff may check your details with you to ensure that our records are accurate.

How do we use the information we collect to help you?

We may use the information we collect to help us provide services to you in the following ways:

  • Doctors, nurses or healthcare professionals involved in your care need accurate information about you to assess your health and deliver the care you need
  • To ensure information is available if you need to be referred to another health professional or another NHS provider
  • To assess the type and quality of care you have received and require in the future
  • To ensure your concerns can be properly investigated if you are unhappy with the care you have received

Do we share information about you with anyone?

There are times when it is appropriate for us to share information about you and your healthcare with others. We may share your information with the following main partners:

  • GPs
  • Health Authorities
  • NHS Trusts
  • Department of Health
  • Other NHS Providers

We will not disclose your information to anyone else without your permission unless there are exceptional circumstances such as the health and safety of another person is at risk or where the law requires information to be passed on.

If you are over 16, you are assumed to be competent to take decisions about your health and are entitled to confidentiality. This can only be overruled in exceptional circumstances. This means that we cannot share information with anyone, other than health professionals involved in your care, without your permission.

Children under the age of 16 can consent to their own treatment if they’re believed to have enough intelligence, competence and understanding to fully appreciate what’s involved in their treatment; this is known as being Gillick competent. Otherwise, someone with parental responsibility can consent for them.

Occasions when we must pass on information include:

  • Reporting some infectious diseases
  • If a court orders us to do so
  • When you have expressly agreed – e.g. for an insurance medical
  • Serious concerns about safety

In all cases where we must pass on information, we will only share the minimum amount of information required and where possible information will be anonymised (i.e. does not identify you personally). Anyone who receives information from us also has a legal duty to keep it confidential.

We will always try and obtain your consent wherever possible and inform you if your information is to be shared.

We will only give information to your relatives, friends and carers if you want us to and have given your permission.

Your Rights (National Data Opt out Programme)

The information collected about you when you use Health and Care systems can be used, where there is a clear legal basis, for a number of purposes such as:

  • improving the quality and standards of care provided
  • research into the development of new treatments
  • preventing illness and diseases
  • monitoring safety
  • planning services

Newbridge House does not make these data disclosures but you do have the choice to opt out as part of the NHS national data opt-out programme. To find out more or to register your choice to opt out, please visit

How we keep your information confidential

We protect your information in the following ways:

Training – Staff are trained to understand their duty of confidentiality and their responsibilities regarding the security of patient information.

Access controls – Any member of staff being given access to patient information will be issued with an individual username and password.

Audit trails – We keep a record anyone who has accessed a health record or added notes to it.

Investigation – If you believe your information is being viewed inappropriately we will investigate and report our findings to you. If we find that someone has deliberately accessed records about you without permission or good reason, we will tell you and take action. This can include disciplinary or bringing criminal charges.

Records Management – All healthcare records are stored confidentially in secure locations.

Legislation – There are laws in place to protect your information, including the Data Protection Act 2018, General Data Protection Regulation and the Human Rights Act 1998.

Caldicott Guardian – Within Newbridge there is a designated person named the ‘Caldicott Guardian’ whose responsibility it is to ensure that these laws are upheld. The Caldicott Guardian for Newbridge Care Systems is Dr Anthony Winston

You have the right to contact the Caldicott Guardian or the Information Commissioner’s Office if you feel that there has been a breach of your confidentiality.

Can you see the information we collect about you?

If you are concerned about how your health information is used you can speak to the healthcare professional involved in your care.

The Data Protection Act 2018 and the General Data Protection Regulation also gives you the right to know what information we hold about you, what we use it for and if the information is to be shared, who it will be shared with.

You have the right to apply for access to the information we hold about you, whether it is stored electronically or on paper. We have a duty to provide this information in a format that is accessible to you (e.g. large print or Braille) and in a way that you can understand, explaining any abbreviations where necessary.

Where you agree, this access right may be met by enabling you to view the record without obtaining a copy.

In certain circumstances your right to see some details in your health records may be limited in your own interest or for other reasons.

After having viewed your records, if you believe any information is inaccurate or incorrect, please inform us of this in writing.

What are cookies?

‘Cookies’ are small text files that are stored by the browser (eg Internet Explorer or Safari) on your computer or mobile phone. Websites are able to read and write these files, allowing them store things such as user preferences.

At Newbridge we use cookies to help us analyse where visitors to our website come from, and how they find our website on the internet. We also use cookies to enable visitors to share our pages on social networks. Our cookies are anonymous and don’t store sensitive personal information such as your name and address.

Anonymous analytics

Every time a user visits, web analytics software provided by a third party generates an anonymous analytics cookie. These cookies can tell us whether or not you’ve visited the site before. Your browser will tell us if you have these cookies, and if you don’t, we generate new ones.

This allows us to track how many individual unique users we have, and how often they visit the site. These cookies cannot be used to identify individuals; they are used for statistical purposes only. This allows us, for example, to tell which pages are the most visited at any one time.

Our analytics cookies are only accessible on the secure servers, and the data cannot be altered or retrieved by any other service.

However, if you’d prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this.

Data Protection Officer

If you have any questions or concerns regarding how your data is being processed, please contact the Data Protection Officer.

Data Protection Officer (DMA Ltd)
Newbridge House
147 Newbridge House
Sutton Coldfield
B74 3NE

You can also contact the Data Protection Officer by email on